Narodni & Social Media

Can you build a tribe the size of a city in less than 3 months?

Narodni & Social Media

Can you build a tribe the size of a city in less than 3 months?

Narodni & Social Media

Can you build a tribe the size of a city in less than 3 months?

Narodni & Social Media

Can you build a tribe the size of a city in less than 3 months?

Narodni & Social Media

Can you build a tribe the size of a city in less than 3 months?

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A new generation of listeners is on the move. New communication platforms. Everything accessible with one swipe. Less time is spent listening to “old” radio stations. How can a radio win on this new playground and what does it take to be young & urban again? Just get in their pockets. Literally.

RESULTS

The campaign and stickers highlighting the new visual direction "flooded" Croatia. While creating a community almost the size of Split, at the same time we also successfully won over the new kids on the block.

Narodni distinguished itself as a rejuvenated radio station that understands the needs of its target audience and is able to reach them in an innovative way. With a unique approach, we enabled the audience to communicate with Narodni in a freer and more intimate way than through other conventional digital channels.

sticker pack downloads

users saw the stickers

stickers sent

community members