Ministry of Environment & Ozonko

How we used content and storytelling to influence behaviour

Ministry of Environment & Ozonko

How we used content and storytelling to influence behaviour

Ministry of Environment & Ozonko

How we used content and storytelling to influence behaviour

Ministry of Environment & Ozonko

How we used content and storytelling to influence behaviour

Ministry of Environment & Ozonko

How we used content and storytelling to influence behaviour

Ministry of Environment & Ozonko

How we used content and storytelling to influence behaviour

Ministry of Environment & Ozonko

How we used content and storytelling to influence behaviour

01
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Education has always been the key to changing attitudes and behaviours. Especially when it comes to environmental protection. In order to impact those that can change the rules of the game, we needed to develop a compelling content strategy. We decided to start with the young.

RESULTS

During the 3-month campaign, results were measured on both qualitative and quantitative levels. But as amazing as the results were, we became thankful for inspiring true change in children’s lives. The messages we received spoke about their engagement on numerous levels. About children and young adults organizing their own park clean-up activities. Educating their parents on the benefits of walking to work instead of using cars. Sharing tips & tricks on recycling and upcycling in their classrooms and among their friends. The long-term results of slightly altering or completely changing someone’s behaviour far outreached any tangible campaign results. Because the generation we’re leaving the planet to can now truly call the Earth – their home. And they truly care about their home.

downloaded sticker packs

community members

positive messages

negative messages

community impressions

PR impressions

campaign budget