Brave telephone and IRM

How we turned to influencers to build trust and honest relationships with influencers

Brave telephone and IRM

How we turned to influencers to build trust and honest relationships with influencers

Brave telephone and IRM

How we turned to influencers to build trust and honest relationships with influencers

Brave telephone and IRM

How we turned to influencers to build trust and honest relationships with influencers

Brave telephone and IRM

How we turned to influencers to build trust and honest relationships with influencers

Brave telephone and IRM

How we turned to influencers to build trust and honest relationships with influencers

Brave telephone and IRM

How we turned to influencers to build trust and honest relationships with influencers

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Sometimes, emotions speak louder than words. Influence should be used for building trust and honest relationships. Stories that influencers have lived through show that they have survived. Stories they share show that they care.

Results

Being able to help. Giving something without expecting anything. Yes, these simple actions created positive emotions. At least, 31 influencers who gave us their influence for free agreed. The extraordinary number of influencers who jumped in to support a good cause, without being invited by a large media outlet or the enticement of personal exposure as a benefit of participation, demonstrated the positive power they can wield when swayed in the right direction. None of them were paid in money… but they were paid in the personal satisfaction of knowing they probably helped some of their followers. Knowing they were honest. Open. Emotionally fragile. And truthful about their own childhood experiences. Thus, influencers became true role-models, someone children and young adults could REALLY relate to and connect with. Here lies the real power of influencer relationship management.

community members

chatbot contacts

people reached through influencers

increase in phone contact

increase in chat contact

increase in email contact